1. The only way to get the best of an argument is to avoid it.
  2. Show respect for the other person’s opinion. Never say, “You’re wrong.”
  3. If you are wrong, admit it quickly and emphatically.
  4. Begin in a friendly way.
  5. Get the other person saying, “Yes, yes”immediately.
  6. Let the other person do a great deal of the talking.
  7. Let the other person feel that the idea is his or hers.
  8. Try honestly to see things from the other person’s point of view.
  9. By sympathetic with the other person’s ideas and desires.
  10. Appeal to the nobler motives.
  11. Dramatize your ideas.
  12. Throw down a challenge.

President Curt Kesselring “M.E. OPPORTUNITY”


When Dennis and I started the Company we shared one mutual goal. We wanted an opportunity without limits. We didn’t want the limits of a 40 hour week. We didn’t want the limits of someone else determining our pay. We wanted an opportunity without limits either on the bottom or on the top. We were willing to run the risk of earning less for the opportunity to earn more.

40 hour weeks were non-existent. 50-60-70-80 hour weeks were the norm. It was fun! It was lled with satisfaction! It was lled with failing only to be exceeded by success! We created an opportunity for others that mirrored the opportunity we sought. An opportunity with only self-imposed limits. It was not intended as an opportunity to under achieve. It was designed for the over-achiever who wants to live life with the pedal to the oor.

This weekend, reexamine
your commitment to this opportunity…YOUR
having fun? Are you doing
your best? Are you achieving what you want? Are you over achieving? Are you achieving what you, your family and your future lives need? Take time this weekend to evaluate what this opportunity has done and can do to create the life you want in the future! GOOD $ELLING!!

Curt Kesselring President


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Vice President Dennis Leno “MOVE FORWARD AND LEARN”

Start by doing what’s necessary, then what’s possible, and suddenly you are doing the impossible.
Francis of Assisi

No matter what skill level you are at, you can always be moving forward and learning. A person should always strive to elevate their craft no matter where they are at in their career. Here are four points of focus to help you achieve optimal performance.

1. Mind– develop your mind to navigate life’s challenges. Success begins between your ears! Take responsibility for your attitude. Cultivate positivity through affirmations, quotes, and prayer/mediation. Trust yourself! Be self motivated! Be optimistic, knowing that you can handle any problem. Be resilient and have empathy for others and their struggles.

2. Body– Your first wealth is health. Exercise! Develop your physiology and cultivate well being. Researchers at the University of British Columbia have found exercise has a major impact on brain function. It will do wonders for you even if it’s just a little bit. Having proper sleep, a workout, and healthy food intake all influence your personal performance.

3. Action– The great leveler. When you are in doubt “Work!” This is the key to getting things done. Set goals, prioritize, and plan your day.

4. Communication– Develop your ability to work with others. Motivation, persuading, mentoring are all aspects of this. Find a mentor and be a teacher. Refine the art of giving and receiving. Listen to others and it will be amazing what you learn.

Vice President Dennis Leno


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You Sold LED’s … Now What??


When do you call your customer?
o As soon as your customer receives them!

Why call right away?
o You educated your customer on LED’s.
o They think they are great!
o If you wait, your customer might start shopping for LED’s.
o Lock in the second order as soon as they receive their first shipment!

Use Blanket P.O.’s to get 100% of their business!
School begins soon and vacations are done so buyers are in!



Dale Carnegie “Be A Leader”



  • Begin with praise and honest appreciation.
  • Call attention to people’s mistakes indirectly.
  • Talk about your own mistakes before criticizing the other person.
  • Ask questions instead of giving direct orders.
  • Let the other person save face.
  • Praise the slightest improvement and praise every improvement. Be “Hearty” in your approbation and lavish in your praise.
  • Give the other person a ne reputation to live up to.
  • Use encouragement. Make the fault seem easy to correct.
  • Make the other person happy about doing the thing you suggest.



Why are some salespeople, some athletes so much more successful than others? Often times some of the most talented salespeople are unable to achieve even modest success while others with less natural talent reach Star Producer/Olympian levels?!

The key is simple, and one I’ve observed over and over. This key to success is the same for everyone! That rare and valuable key is merely “DO WHAT OTHERS WON’T DO!” And here is what they do:

  1. #1  They decide to be successful and to do whatever necessary to be a success.
  2. #2  They work harder, MUCH harder than others.
  3. #3  They study, learn and practice their craft daily for their entire career.
  4. #4  They don’t lie to themselves about their talent, their success or lack thereof.
  1. #5  They don’t believe others compliments; they only believe their results.
  2. #6  They treat people as they like to be treated. They believe life is meant to be played ON THE FIELD, not on the bench resting, not in the bleachers watching.
  3. #7  They expect nothing to be given to them.
  4. #8  They are eternal optimists, always believing the glass is half full, that good deeds and hard work are rewarded here AND in heaven!
  5. #9  They never believe they are successful…so they keep striving, improving, growing.

Doing what others won’t do produced Gold at the Olympics and will produce Gold for you in the sales eld as well! SO BE AN OLYMPIAN! Good $elling!

Curt Kesselring President

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