“Every great business is built on friendship.” – James Cash Penney
One of the things I have always loved about being a lighting specialist is talking with customers. I love to talk to people! I have learned so many useful and interesting things from our customers. Over the years, they have shared with me their life experiences, hopes, and dreams. What an honor it is to have this opportunity in lighting and friendship!
My experience is not unique. Our most successful lighting specialists have all had that experience. It’s not just the nuts and bolts of lighting that make for a long term relationship. It is the friendship you create and sustain with your customer.
If there is one thing I would tell a new lighting specialist and for that matter anybody starting in business it would be…go out there brighten someone’s day and make a friend!
Dennis Leno, V.P.