President Curt Kesselring “eCATALOG UPDATE”


Recently we introduced our new LED eCatalog to small groups of salespeople, sales trainers and Sales Coordinators. They were asked to test it under field conditions and give us feedback. The response was very positive but the main comment/request was for us to include our entire catalog on their personal website. Consequently we have decided to add our Premium Lines to the catalog; a significant project since each item requires over 100 data entries!

We have a large staff working on this major addition of product as well as some further upgrades to the graphics and mechanics of the eCatalog site. We expect to have a test version of the catalog available for field testing mid-November with a full company rollout on January 1, 2017!

This is an exciting time for us! This website along with non-lighting product additions will have a huge impact on Your Sales Opportunity. My goal is to see the potential of your opportunity double during the 2017 calendar year! Yes, the addition of our entire product line has slowed us down a bit, but I think the benefits will far outweigh the delay! In some ways this is a benefit as it allows us to advance our project for reviving “inactive”accounts using telephone contact, field contact, and email contact in conjunction with our new eCatalog. Hold on to your hat, 2017 is going to be a wild, fun and PROFITABLE RIDE!!


Good Selling!

Curt Kesselring President

Kesselring, Curt new



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