Every farm boy learns early on that the hay must be dry before you stack it or it will mold. Livestock doesn’t like moldy hay and can get sick from it. The hay must be dry and that requires sunshine! Like the farmer, our customers need light to do their work…and we sell “Sunshine”. The fall and winter seasons are dark and often dreary with overcast skies and short days. Our customers need light now more than any other time of the year.
NOW is the time to repeat accounts.
NOW is the time to open accounts.
NOW is the time to work!
NOW is the time to start early and work late! NOW is the time to sell “SUNSHINE”!
When the sun shines and the hay is dry the farmer works 18 hours per day, 6 days per week! They know that any hay left in the eld can get damp or rained on and be lost forever. So any sales passed up are captured by the competition and lost forever. Fall is the best time open new accounts or to repeat existing ones. Now is the time to make sure you get your share of the fall lighting sales. We have an incredible opportunity here, but it only happens when you put yourself in front of buyers. Fall and winter is the time to maximize your stage time in front of buyers. Now is the time to maximize your income. Don’t give a single order to the competition. Instead set a goal of 1+ new accounts every week and 1+ repeat accounts for this fall and winter selling season!! Make this the most pro table time of your year! Good Selling!
President Curt Kesselring