During the weekly Trainer Conference Call, Veteran Trainer Tom Ringo made a very good point and one we wanted to pass along. The topic was Back to Basics and Tom’s comment was “Lack of enthusiasm with our customers dims our bulbs. If we are not enthusiastic about our bulbs they are dimmer.”

We can take away lumens by under emphasizing and not being enthusiastic.” It was also mentioned what Dennis would often talk about, “When it comes to being enthusiastic stay one notch above your buyer.”

Great thoughts and something to keep in mind!





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