Sales Corner “Small Talk”

SMALL TALK

The term small talk is misleading. It sounds unimportant, irrelevant and . . . small. But as every sales person knows, this is often where the sale is made. Friends buy from friends and the seed of friendship is often in that initial small talk. If one questions its value, one merely needs to read Benjamin Disraeli’s quote:

“Talk to a man about himself and he will listen for hours.” – Benjamin Disraeli

He not only points out that small talk is powerful but also the fact that the SUBJECT is important!! Good small talk with a customer should be centered on the customer. After small talk, you should learn a lot about your customer and he should have learned very little about you . . . and you will have made a friend . . . AND A SALE!

http://www.mebulbs.com

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s