“THERE AIN’T NO CURE FOR… THE SUMMER TIME BLUES…”
EXCEPT FOR THE CURE CALLED “WORK”! Summers can be challenging because more customers are on vacation AND because we take more time off…BUT there are solutions which I’ve observed both Top Producer Veterans and brand new Rookies use. Here they are:
- #1 Buyers for many businesses come to work earlier to beat the heat. Take advantage of this by getting up early, identifying the type of businesses with early riser buyers AND CALL ON THEM EARLY! Plus they are more willing to talk to you.
- #2 You take more vacation in the summer. Consequently you need to hustle…make more calls and you can still sell the same number of buyers each week. Your time is valuable; manage it well.
- #3 The work pace in businesses slows down because more people are gone making it more difficult to hold meetings…hence buyers are easier to get to…and willing to spend time with you!
- #4 Competitor’s salespeople take a lot of time off so the Buyers have more time and are more willing to meet with you.
So in the summer
START EARLY MAKE MORE CALLS
SEE SAME # OF BUYERS SELL MORE BUYERS!
Don’t concede to the summer time blues like the high school boy in the song. Instead plan your days better, call on more accounts, give the SAME number of presentations and close more sales because customers are more relaxed. Best of all you can see an income increase this summer. Use your RISER PROGRAM to pit yourself against your most perfectly matched competitor…YOU… and make more money doing it! Set as your SUMMER GOAL to be a CONSECUTIVE RISER EVERY WEEK THIS SUMMER!
Curt Kesselring President