In 2017, both M.E. and Superior are looking forward to friendly competition! Each “Team” will continue wearing their own “jersey” which means each will continue to sell under their name; Superior Lamp or Maintenance Engineering. We will be combining Product Lines, Sales Materials, Web Catalog, Newsletter and Awards Program to offer more products, more materials, a Web Catalog and more opportunities under one name…MEBulbs.

Accounts will have Double Protection from both Superior AND M.E. salespeople. If an account has been sold by Reps from both companies during 2016 then they will be grandfathered in and may continue to both sell these “shared accounts.”

Superior and M.E. look forward to friendly competition that will allow each company and each salesperson to grow . . . and MAKE MORE MONEY!! Get ready for an exciting and profitable 2017!



President Curt Kesselring “FRIENDS BUY FROM FRIENDS…”

So…become a buyer’s friend!

Think about yourself. When was the last time you bought from someone you didn’t like…even a little bit? Unless it was an item you really needed the answer is NEVER!!

You can mess up your product pitch, you can give a weak close, you can be inept in your demo…but you can still sell that buyer if you made a friend out of them!

Why does this work? The
reason is simple. The
buyer knows little about our
products. They need to rely
on you. They need to believe you. They need to TRUST you. Hence people buy from people they TRUST…their friends!!

So…become a buyer’s friend and you’ll have a sale… and a customer for life! Good Selling!

President Curt Kesselring

Kesselring, Curt new



– Start 1 hour earlier ◦ Avoid the heat

– Work more efficiently ◦ Use referrals

◦ Set appointments on the fly
– Role play your presentation before your first call

◦ Customers are busy and short of time Use GREAT sales aides!

*Take your customer on a mental vacation!

Habits of Excellence

 “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

I have asked this question before. What are you thinking when you are not thinking? Are you aware of your habits? Those things that are so regular and repeated though out your life that they are automatic. Habits are the human brain’s way of working at a its optimal state. It is what great athletes, soldiers, musicians, artists, and even lighting specialists train for. A habitual striving for success which at its best will allow you to work efficiently allowing you to maneuver quicker and more effectively than you can consciously think. Like a fighter pilot who has trained so much that he can immediately react to any situation. Excellence does not just come our of the blue.. It is a habit!
So I ask you again…What are you thinking when you are not thinking? Try an exercise today. Set your cellphone to alert you 2-3 times a day. Maybe once mid morning, once mid afternoon, and once mid evening. When you get the alert stop and ask yourself what you were thinking or doing before you received that alert. Were you thinking thoughts that were moving you in a positive way? Were you performing actions that were moving you toward your personal success or your life purpose? If the answer is “yes.” Great! If the answer is “No.” Then its time for new habits. Habits of Success!

Now what other habits can you cultivate? Do you have a daily habit of exercise? How about of training yourself on product? 15 mins a day while eating breakfast may not sound like much but if you commit everyday to do that you will be amazed at the results! Habits are malleable and can work wonders in your life. Be aware of your habits and cultivate the ones that move you forward towards your personal success! With that I leave with this powerful quote from one of the worlds great leaders Gandhi..

“Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.”
― Mahatma Gandhi

Good Selling
Vice President Dennis Leno


Envision A Better Future!

A pessimist has NO MOTOR!

An optimist has NO BRAKES!

A pessimist sees the reasons it can’t be true. An optimist sees the unlimited opportunity that awaits. A pessimist sees no reason to start. A optimist sees the certain reward of their efforts!