“You don’t have to be great to start, but you have to start to be great.” – Zig Ziglar
GO OUT AND MAKE A FRIEND
Our top salespeople will tell you that the key to their success is the relationships they forge. Each day they go out to make cold calls their main aim is to make a friend. Remember that people only buy from people they like.
Some interesting research by the Nielsen rating company say that 92% percent of people trust recommendations from friends or family more than any other marketing form. Not good news for ad agencies …but great news for you! Your personal success is about going out there and making a friend.
Creating relationships is the key to your Great Success. Even more than product knowledge! Try and make as many friends as possible every day and you will be amazed at the results. Remember good things happen when you are making calls!